The Dallas Creative Industries Office, a division of VisitDallas, launches today the first ever Dallas Music Industry Review, in collaboration with Sound Music Cities and Music Cities Together. The study is the first of its kind for the city. It will capture the Dallas music industry and economy and will assist in making more informed, data-driven decisions to grow the music ecosystem.
A critical phase of the Dallas Music Industry Review, a comprehensive online survey to identify the social determinants of a healthy Dallas music scene, is live today. The Dallas Creative Industries Office encourages all Dallas-area residents who work in the music industry to participate. Sound Music Cities and Music Cities Together have already begun the process of conducting introductory interviews with members of all sectors of the music ecosystem.
“We are thrilled to be launching the first ever study of the Dallas music industry to help move the music economy forward. It has been a tough few months, but we think this review is a great first step towards promoting and assisting our local music industry who have been hard hit due to the pandemic,” said Craig T. Davis, VisitDallas’ President and CEO.
The study will be implemented by Austin-based Sound Music Cities, working with the newly formed Music Cities Together along with other local partners. It will quantify the music industry as well as reveal challenges and opportunities within the Dallas music ecosystem, with the end goal of creating a data-backed community-developed action plan.
“Local music scenes are increasingly understood as important drivers of creative economies, civic well-being and the social fabric that creates place. They are complicated ecosystems that appear different to different individuals. To learn about them, we need data,” said Bobby Garza, Music Cities Together Chief Technical Advisor.
“We believe music people are the most appropriate and effective leaders of their own industry, deserving of support and recognition by civic partners. This music industry research project should be a call-to-action for them to speak up and become more engaged,” said Janis Burklund, Director of the Dallas Creative Industries Office.
The Dallas Music Review is the first initiative by the new Dallas Creative Industries Office, which recently became a part of VisitDallas and serves as the city’s official film commission, music office and creative industries resource.
To take the Dallas Music Survey, click HERE.