MOSAIC AWARD CATEGORIES
Diversity and Inclusion Integrated Campaign
This category recognizes a series of three (3) or more related campaign media mix (must include both traditional media, digital and experiential) that demonstrates understanding and sensitivity of targeted diverse audiences and their buying practices and behaviors. This can include any of the listed mediums in the campaign: Broadcast, online, radio, print, mobile, streaming, outdoor and apps ads.
Student Diversity and Inclusion Integrated Campaign
This student-only category recognizes a series of two (2) or more related campaign media mix that demonstrates the student’s understanding and sensitivity of targeted diverse audiences and their buying practices and behaviors. This can include any of the listed mediums in the campaign: Broadcast, online, radio, print, mobile, streaming, outdoor and apps ads. Applicants must be enrolled full- or part-time in an accredited educational institution in Texas, Arkansas, Louisiana or Oklahoma. Student interns are eligible to enter. Submit work developed specifically for this competition or from previous projects or student contests (work must be created while the entrant is a student not employed in the advertising industry between July 2020 – June 2021).
Diversity and Inclusion Online/Interactive Campaign
Recognizes campaigns that are executed primarily or exclusively online or through interactive marketing. The winner of this category utilized interactive media targeted toward diverse markets. This includes digital media, mobile, interactive advertising, social, websites, apps and video game production advertising.
Mosaic Talent in Advertising
Recognizes companies that demonstrate a strong effort to use diverse talent in the execution of their campaigns. The winner of this category uses diverse talent (actors and models) to promote and market services, goods and products.
Mosaic Talent in Advertising: Content Creation
Recognizes companies that demonstrate a strong effort to use diverse talent in the conception, strategy, development and execution of their campaigns. The winner of this category uses diverse behind-the-scenes talent (directors, writers, production teams, musicians) to promote and market services, goods and products.
Diversity and Inclusion Student Programs
Recognizes companies and organizations for their development, execution and management of programs designed to increase student diversity, inclusion and awareness of various career opportunities within the advertising industry.
Recognizes companies and organizations that have made a concerted effort to develop and implement programs to increase their partnerships with minority vendors.
Recognizes companies that demonstrate a strong effort to recruit, retain and promote persons from various ethnic and cultural backgrounds and also develop programs that enhance employee sensitivity, inclusion and understanding of the various ethnicities and cultures within the corporate environment.
The Mosaic Champion Award will recognize a professional or organization that has been continuously supportive of diversity and inclusion within the industry. This individual or organization has demonstrated unwavering belief in this cause through mentorship; leadership and support of D&I program initiatives and by implementing cutting edge strategies and approaches for addressing diversity issues, among other acts.
Nominee and nominator should be aware that congratulatory ads and sponsorship opportunities will be available for each inductee.